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LightWedge Jobs
Position Title: Bigger & Brighter Ecommerce General Manager
Location: Boston, MA
Position Summary
Bigger & Brighter Ecommerce General Manager, reporting to the LightWedge CEO, is responsible for all aspects of our ecommerce retail business, including site design, development and functionality, promotion, order fulfillment, and customer service. Our goal is to transform www.biggerandbrighter.com and grow the business 3X in 2008 ($700,000 revenue in 2007; $2M revenue goal for 2008). Main duties include: leading all ecommerce initiatives; managing the customer transactional and ongoing experience with Bigger & Brighter; and identifying and executing profitable practices, business development activities, partnerships and promotional opportunities to further traffic, revenue and profitability goals of Bigger & Brighter.
Responsibilities:
- Establish, manage and lead the company’s 3-year rolling growth and revenue plan for Bigger & Brighter web site.
- Oversee web site order processing, fulfillment, and customer service functions.
- Lead marketing research initiatives and make recommendations for site positioning, branding, and promotional strategies.
- Explore, evaluate and execute new business development strategies and partnerships that further the traffic, revenue and growth objectives of Bigger & Brighter. Evaluate viability and profit/sales potential for new segments, markets, and consumers.
- Analyze competitive environment to monitor sales movement and market share. Make strategic and tactical recommendations to management team.
- Work closely with sales and marketing team to facilitate new product launches and coordinated messaging for marketing to wholesale customers and prospects.
- Develop and execute promotional plans. Monitor and evaluate return on investment to make future marketing strategy recommendations.
- Develop and maintain annual sales forecasts for new and existing products. Work with supply chain analysts to ensure inventory coverage targets are met and maintained.
- Develop and manage the Bigger & Brighter brand. Ensure brand/visual identity and messaging consistency across all activities, products, packaging, marketing and communication materials.
- Partner with Brand/Product Manager (owner of brand web sites including www.lightwedge.com and www.greatpointlight.com) and Creative Director to ensure maximum operating efficiencies between the web sites and consistency of brand messaging and communication.
- Hire and efficiently manage external designers, development firms and internal employees.
Skills Required:
- Great conceptual and creative mind with ability to identify and quantify significant business opportunities. Commitment to high quality and brand integrity. Strong design skills. Relentless attention to details.
- Experience leading and growing an ecommerce business. Significant experience "owning" an ecommerce business unit, including responsibility for goal setting, budgeting, new site design, promotion, planning, site usability, user interface, etc.
- Significant experience developing and executing marketing and promotion strategies, including online and offline advertising, email promotions, and publicity.
- Significant experience interpreting analytical data, metrics, surveys and other measures of success for the web. Ability to convert data findings into actionable opportunities for improvement in key areas.
- High commitment to customer service. Experience managing a call center and/or customer service center a plus.
- Experience with ecommerce or drop shipment fulfillment a plus.
- Direct user experience with multimedia technologies such as Flash and web technologies such as HTML and CSS a plus.
- Proven ability to hire and manage the right vendors, partners and internal staff.
- Excellent communication and interpersonal skills, professionalism and a positive attitude
- Proven ability to problem-solve and produce results in entrepreneurial, fast-paced business environment. Ability to work well under pressure, handling several deadline projects simultaneously.
- Proven ability to manage and lead cross-functionally and cooperatively in a team environment.
Experience/Education Required:
Bachelor’s degree in Business, Marketing, Computer Science or related field. M.B.A. or related graduate degree preferred. Significant related experience in web site design and development, ecommerce management and marketing.
Action:
Please send resume to work@lightwedge.com.
About LightWedge LLC:
LightWedge, LLC designs, manufactures, and markets innovative lighting and magnification products under the LightWedge® and Great Point Light™ brands. The company's products use the latest LED technology to provide bright, safe, energy efficient light. LightWedge brand products include the LightWedge Original, LightWedge Paperback, LightWedge Mini and accessories. The Great Point Light line features stylish and innovative book lights and magnifiers in a bold palette of colors. LightWedge, LLC was named to Inc. Magazine's prestigious 'Inc. 500' list of the fastest-growing private companies in 2006. LightWedge and Great Point Light products are available at retailers nationwide, including Barnes & Noble, Borders, Target, Wal-Mart Optical and Office Depot, as well as the company's online store (www.biggerandbrighter.com) and other online retailers. For more information, visit www.lightwedge.com and www.greatpointlight.com.
LightWedge is headquartered in Nantucket, MA with an office in Towson, MD and additional field offices around the US and in China. In January 2008, LightWedge opened a Boston, MA office and plans to make a significant number of strategic hires for the Boston office in 2008 and beyond.
LightWedge offers competitive salaries and benefits in a high-energy work environment and the opportunity to be on the ground floor of an established yet rapidly growing business. As an equal opportunity employer, LightWedge LLC is committed to a diverse workforce.
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